Kerry Logistics Launches Global Rebranding
News Release
Kerry Logistics Network Ltd
April 29, 2011
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<DIV><SPAN style="FONT-FAMILY: Arial"><STRONG>Hong Kong (April 28,
2011)</STRONG><I> --</I></SPAN><SPAN style="FONT-SIZE: 10pt"><EM>
</EM></SPAN><SPAN style="FONT-FAMILY: Arial">Kerry Logistics is launching a
global corporate rebranding to reflect the company's new identity of openness,
integrity, a deep-rooted culture and its commitment and aspiration to
excellence.<BR><BR>The new look is a response to the changing environment in
which the Kerry Logistics brand now operates.<BR><BR>The company has rebranded
to realign with the new business landscape and to remain relevant to the
marketplace.<BR><BR>"The rebranding is a statement that we have changed to
reflect the new realities of the marketplace. The changes will enable us to grow
as a company and be better able to support our customers and partners to succeed
in China, Asia and beyond," said Emily Kwan, Head of Corporate
Communications.<BR><BR>The new logo is in a vibrant orange and grey and denotes
a unified, modern and progressive international company. The phased rebranding
roll out across the globe will see new signage on buildings, and the new logo on
vehicles, uniforms, websites and brochureware.<BR><BR>The 360 degree approach
across customer touch points will be taken to convey Kerry Logistics' new
identity.<BR><BR></SPAN></DIV></BODY></HTML>
<HTML><HEAD><TITLE></TITLE>
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<DIV><SPAN style="FONT-FAMILY: Arial"><STRONG>Hong Kong (April 28,
2011)</STRONG><I> --</I></SPAN><SPAN style="FONT-SIZE: 10pt"><EM>
</EM></SPAN><SPAN style="FONT-FAMILY: Arial">Kerry Logistics is launching a
global corporate rebranding to reflect the company's new identity of openness,
integrity, a deep-rooted culture and its commitment and aspiration to
excellence.<BR><BR>The new look is a response to the changing environment in
which the Kerry Logistics brand now operates.<BR><BR>The company has rebranded
to realign with the new business landscape and to remain relevant to the
marketplace.<BR><BR>"The rebranding is a statement that we have changed to
reflect the new realities of the marketplace. The changes will enable us to grow
as a company and be better able to support our customers and partners to succeed
in China, Asia and beyond," said Emily Kwan, Head of Corporate
Communications.<BR><BR>The new logo is in a vibrant orange and grey and denotes
a unified, modern and progressive international company. The phased rebranding
roll out across the globe will see new signage on buildings, and the new logo on
vehicles, uniforms, websites and brochureware.<BR><BR>The 360 degree approach
across customer touch points will be taken to convey Kerry Logistics' new
identity.<BR><BR></SPAN></DIV></BODY></HTML>