Daily Maersk: Introducing absolute reliability

News Release A.P. Moller - Maersk Group September 12, 2011

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<DIV><B><SPAN style="FONT-SIZE: 10pt">Daily Maersk, Maersk Line’s new service on
the Asia–North Europe trade lane,</SPAN></B></DIV>
<DIV><B><SPAN style="FONT-SIZE: 10pt">will dramatically change the way shipping
is done. It offers a daily cut-off at the</SPAN></B></DIV>
<DIV><B><SPAN style="FONT-SIZE: 10pt">same time every day, seven days a week,
and always with the exact same</SPAN></B></DIV>
<DIV><B><SPAN style="FONT-SIZE: 10pt">transportation time. Containerised cargo
will now be delivered with</SPAN></B></DIV>
<DIV><B><SPAN style="FONT-SIZE: 10pt">unprecedented frequency and
reliability.</SPAN></B></DIV>
<DIV> </DIV>
<DIV><SPAN style="FONT-SIZE: 10pt">A daily service between Asia and North Europe
with reliable on-time delivery will</SPAN></DIV>
<DIV><SPAN style="FONT-SIZE: 10pt">change liner shipping forever. Up until now,
customers have had to adjust their</SPAN></DIV>
<DIV><SPAN style="FONT-SIZE: 10pt">production schedules and supply chains to
accommodate shipping lines’ unreliability,</SPAN></DIV>
<DIV><SPAN style="FONT-SIZE: 10pt">as they have never been able to trust that
their cargo would be on time.</SPAN></DIV>
<DIV> </DIV>
<DIV><SPAN style="FONT-SIZE: 10pt">Not anymore. The engine behind Daily Maersk
is 70 vessels operating a daily service</SPAN></DIV>
<DIV><SPAN style="FONT-SIZE: 10pt">between four ports in Asia (Ningbo, Shanghai,
Yantian and Tanjung Pelepas) and three</SPAN></DIV>
<DIV><SPAN style="FONT-SIZE: 10pt">ports in Europe (Felixstowe, Rotterdam and
Bremerhaven) in what amounts to a giant</SPAN></DIV>
<DIV><SPAN style="FONT-SIZE: 10pt">ocean conveyor belt for the world’s busiest
trade lane.</SPAN></DIV>
<DIV> </DIV>
<DIV><SPAN style="FONT-SIZE: 10pt">Regardless of which of the four Asian ports
the cargo is loaded at, the transportation</SPAN></DIV>
<DIV><SPAN style="FONT-SIZE: 10pt">time – from cut-off to cargo availability –
is fixed. Daily cut-offs mean that cargo can be</SPAN></DIV>
<DIV><SPAN style="FONT-SIZE: 10pt">shipped immediately after production without
the need for storage.</SPAN></DIV>
<DIV> </DIV>
<DIV><SPAN style="FONT-SIZE: 10pt">Maersk Line promises that cargo at the other
end will be available for pick-up on the</SPAN></DIV>
<DIV><SPAN style="FONT-SIZE: 10pt">agreed date. To underline that Maersk Line
means business and how firmly the</SPAN></DIV>
<DIV><SPAN style="FONT-SIZE: 10pt">company believes in Daily Maersk, the promise
is backed up with monetary</SPAN></DIV>
<DIV><SPAN style="FONT-SIZE: 10pt">compensation, should customers’ containers
not arrive on time. This promise is a first</SPAN></DIV>
<DIV><SPAN style="FONT-SIZE: 10pt">in the shipping industry.</SPAN></DIV>
<DIV> </DIV>
<DIV><B><SPAN style="FONT-SIZE: 10pt">Changing shipping from the weakest to the
strongest link in the supply chain</SPAN></B></DIV>
<DIV> </DIV>
<DIV><SPAN style="FONT-SIZE: 10pt">“We set out to design a service that takes
the stress out of our customers’ lives, to</SPAN></DIV>
<DIV><SPAN style="FONT-SIZE: 10pt">change shipping from the weakest to the
strongest link in the supply chain. After all,</SPAN></DIV>
<DIV><SPAN style="FONT-SIZE: 10pt">shipping is only around two percent of our
customers’ total cost. And yet our</SPAN></DIV>
<DIV><SPAN style="FONT-SIZE: 10pt">unreliability has until now forced them to
shape their production plans and inventory</SPAN></DIV>
<DIV><SPAN style="FONT-SIZE: 10pt">around it,” </SPAN><SPAN
style="FONT-SIZE: 10pt">says Maersk Line CEO, Eivind Kolding.</SPAN></DIV>
<DIV> </DIV>
<DIV><SPAN style="FONT-SIZE: 10pt">Today, shipping creates anxiety, not boredom.
As a general rule, shipping lines serving the Asia–North Europe trade are
unreliable, in effect providing customers with an uncontrollable conveyor belt.
44% of all containers are late. 11% are more than two days late – and even as
much as 8% are more than eight days late.</SPAN><SPAN
style="FONT-SIZE: 10pt"><BR clear=all></SPAN></DIV>
<DIV> </DIV>
<DIV><SPAN style="FONT-SIZE: 10pt">“The lack of on-time delivery costs our
customers large sums of money because it</SPAN></DIV>
<DIV><SPAN style="FONT-SIZE: 10pt">makes shipping more of an art than a science.
Companies have to make up for an</SPAN></DIV>
<DIV><SPAN style="FONT-SIZE: 10pt">unreliable supply chain; they are forced to
build a buffer in their supply chains and lose</SPAN></DIV>
<DIV><SPAN style="FONT-SIZE: 10pt">income when goods are not on time,”
</SPAN><SPAN style="FONT-SIZE: 10pt">Kolding explains.</SPAN></DIV>
<DIV> </DIV>
<DIV><SPAN style="FONT-SIZE: 10pt">Before Daily Maersk, Maersk Line was already
best-in-class with 75% of its vessels on</SPAN></DIV>
<DIV><SPAN style="FONT-SIZE: 10pt">the Asia–North Europe trade arriving on time.
But this was still not reliable enough for</SPAN></DIV>
<DIV><SPAN style="FONT-SIZE: 10pt">customers to plan their supply chains in an
optimal manner. Head of logistics at the</SPAN></DIV>
<DIV><SPAN style="FONT-SIZE: 10pt">electronics giant Pegatron, Andy Tron,
explains:</SPAN></DIV>
<DIV> </DIV>
<DIV><SPAN style="FONT-SIZE: 10pt">“Reliability should be a key performance
indicator for all carriers. Today, 10% of all our</SPAN></DIV>
<DIV><SPAN style="FONT-SIZE: 10pt">shipments are more than two days late, so we
are of course doubtful any carrier can</SPAN></DIV>
<DIV><SPAN style="FONT-SIZE: 10pt">provide guaranteed reliability. But if it is
possible and if it is combined with more</SPAN></DIV>
<DIV><SPAN style="FONT-SIZE: 10pt">frequent departures to meet our production
schedule, it would allow us to lower our</SPAN></DIV>
<DIV><SPAN style="FONT-SIZE: 10pt">inventories and significantly lower our
costs.”</SPAN></DIV>
<DIV> </DIV>
<DIV><B><SPAN style="FONT-SIZE: 10pt">With Daily Maersk:</SPAN></B></DIV>
<DIV style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.25in"><SPAN
style="FONT-SIZE: 10pt">·<SPAN
style="FONT: 7pt 'Times New Roman'">        
</SPAN></SPAN><SPAN style="FONT-SIZE: 10pt">Cut-off every day</SPAN></DIV>
<DIV style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.25in"><SPAN
style="FONT-SIZE: 10pt">·<SPAN
style="FONT: 7pt 'Times New Roman'">        
</SPAN></SPAN><SPAN style="FONT-SIZE: 10pt">Transportation time, counting from
cut-off to cargo availability</SPAN></DIV>
<DIV style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.25in"><SPAN
style="FONT-SIZE: 10pt">·<SPAN
style="FONT: 7pt 'Times New Roman'">        
</SPAN></SPAN><SPAN style="FONT-SIZE: 10pt">Every container arriving on
time</SPAN></DIV>
<DIV style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.25in"><SPAN
style="FONT-SIZE: 10pt">·<SPAN
style="FONT: 7pt 'Times New Roman'">        
</SPAN></SPAN><SPAN style="FONT-SIZE: 10pt">If cargo availability is delayed by
1-3 days, Maersk Line will pay USD 100 per container. If delayed by four days or
more, Maersk Line will pay back USD 300 per container</SPAN></DIV>
<DIV> </DIV>
<DIV><B><SPAN style="FONT-SIZE: 10pt">Without Daily Maersk:</SPAN></B></DIV>
<DIV style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.25in"><SPAN
style="FONT-SIZE: 10pt">·<SPAN
style="FONT: 7pt 'Times New Roman'">        
</SPAN></SPAN><SPAN style="FONT-SIZE: 10pt">Cut-off once every week</SPAN></DIV>
<DIV style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.25in"><SPAN
style="FONT-SIZE: 10pt">·<SPAN
style="FONT: 7pt 'Times New Roman'">        
</SPAN></SPAN><SPAN style="FONT-SIZE: 10pt">Transit time, counting from vessels’
departure to arrival at destination</SPAN></DIV>
<DIV style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.25in"><SPAN
style="FONT-SIZE: 10pt">·<SPAN
style="FONT: 7pt 'Times New Roman'">        
</SPAN></SPAN><SPAN style="FONT-SIZE: 10pt">Approximately every second container
arriving on time</SPAN></DIV>
<DIV style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.25in"><SPAN
style="FONT-SIZE: 10pt">·<SPAN
style="FONT: 7pt 'Times New Roman'">        
</SPAN></SPAN><SPAN style="FONT-SIZE: 10pt">No compensation if shipment arrives
late</SPAN></DIV>
<DIV> </DIV>
<DIV><SPAN style="FONT-SIZE: 10pt">The first cut-off in the Daily Maersk set-up
will be on 24 October 2011. </SPAN></DIV>
<DIV> </DIV>
<DIV><B><SPAN style="FONT-SIZE: 10pt">More information:</SPAN></B></DIV>
<DIV style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.25in"><SPAN
style="FONT-SIZE: 10pt">·<SPAN
style="FONT: 7pt 'Times New Roman'">        
</SPAN></SPAN><SPAN style="FONT-SIZE: 10pt">maerskline.com</SPAN></DIV>
<DIV style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.25in"><SPAN
style="FONT-SIZE: 10pt">·<SPAN
style="FONT: 7pt 'Times New Roman'">        
</SPAN></SPAN><SPAN style="FONT-SIZE: 10pt">dailymaersk.com.</SPAN></DIV>
<DIV><B></B> </DIV>
<DIV><B><SPAN style="FONT-SIZE: 10pt">Press contacts:</SPAN></B></DIV>
<DIV style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.25in"><SPAN
style="FONT-SIZE: 10pt">·<SPAN
style="FONT: 7pt 'Times New Roman'">        
</SPAN></SPAN><SPAN style="FONT-SIZE: 10pt">China: </SPAN><SPAN
style="FONT-SIZE: 10pt">Bonnie Huang, bonnie.hui.huang@maersk.com, +86 (10)
65351301</SPAN></DIV>
<DIV style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.25in"><SPAN
style="FONT-SIZE: 10pt">·<SPAN
style="FONT: 7pt 'Times New Roman'">        
</SPAN></SPAN><SPAN style="FONT-SIZE: 10pt">Singapore: </SPAN><SPAN
style="FONT-SIZE: 10pt">Wei Shan Lim, wei.shan.lim@maersk.com, +65
63183515</SPAN></DIV>
<DIV style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.25in"><SPAN
style="FONT-SIZE: 10pt">·<SPAN
style="FONT: 7pt 'Times New Roman'">        
</SPAN></SPAN><SPAN style="FONT-SIZE: 10pt">Copenhagen: </SPAN><SPAN
style="FONT-SIZE: 10pt">Michael Christian Storgaard,
michael.storgaard@maersk.com, +45 33633534</SPAN></DIV>
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