US companies are more receptive to taking calculated risks, says Virtualized Logistics, 11 May 2012

News Release Virtualized Logistics ( UK - Corporate head office ) May 11, 2012

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London, 11 May 2012 - All companies are seeking cost savings in these
tough economic times, but US companies are most open to exploring new ideas and
strategies, says Tony Leach, Director and Chief Sales Officer, Virtualized
Logistics. 
“We go into companies and examine their
supply chain from the point of view of every department – from purchasing and
production to sales and accounts. Our recommendations often involve radical
changes and many businesses find that intimidating at first
glance.
“In our experience, companies based in
the US seem most receptive to taking the risk of making the change to remain
competitive. Or maybe they just are quicker to realize that not making changes
will be more of a risk to the long-term health of the company,” he explains.

Virtualized Logistics, the consultancy
arm of UK-based logistics specialist SBS Worldwide, has established its
headquarters in New Jersey to ensure it can work closely with potential
customers. 
One of its clients, book publisher
Wolters Kluwer Health based in Philadelphia, has saved $400,000 a year by
revolutionizing its international supply chain after working in close
partnership with Virtualized Logistics.
The key was establishing visibility to
the level of the book industry’s standard code (ISBN), which Virtualized
Logistics was able to do by tailoring its enterprise supply chain software
system, eDC to the publishing industry. This gave the publisher the confidence
to bypass its US warehouse and ship the books directly to customers worldwide
from the printer in China. 
Maureen Connors, Vice President of Customer Service
Operations for Wolters Kluwer Health, says: “eDC offered the total visibility down to the ISBN
level that we needed to achieve the savings we hoped for. The traffic lights on
eDC’s dashboards are driven by our own KPIs (Key Performance
Indicators).  We could set the deadlines and the tolerance
range so that the visual display fits the way we work.” 
Virtualized Logistics specializes in
challenging companies to make sure all their departments work together to
achieve the best end result. Mr Leach says: “Too many businesses operate a silo
mentality, with no one considering the overall impact that result from a single
decision about sourcing, packaging or selecting a new transport carrier, for
example.”
He admits that it is good to see more
companies recognising the value that they can get out of their supply chain by
giving the supply chain director a place on the board, but argues that many
companies do not really understand how you can remodel the supply chain to gain
efficiencies across the entire business. By truly analysing the supply chain
from production to the consumers hands enable us to make the changes that
improves business performance while reduces cost. 
“The supply chain should not be
considered as a cost but as a competitive edge. Cutting both costs and time to
market while improving customer service and management control through facts and
efficient supply chains can only be a good
thing!”</DIV></BODY></HTML>