A comprehensive visitor promotion campaign utilizing tri-media coverage, international and local advertising, direct mail and other publicity efforts will be drawn to attract senior officer from the region's national defense. In particular, invitations will be given to the following types of trade visitors: Senior Defense and Military Officials; Government Officials; Multi-National Corporate Executives; Investors; Contractors; Local Agents and Distributors; Industry Professionals; Businessmen; Aircraft owner and manufacturers; Airline and charter operators; Civil aviation authorities; Port authorities; Port owners and operators; Ship/vessel owners, shipbuilders; Diplomatic Corps; and Media Representatives.
International Air Transport Association (IATA) is a trade association of the world's airlines, providing support and advocacy for the air transport industry.